Marketing & Sales
Dorian David
Strategic Marketing Student | Consumer Insights & Digital Strategy
I’m a Strategic Marketing student at the University of North Carolina at Greensboro focused on digital marketing strategy, consumer insights, and data-driven decision making. My work uses research, analytics, and campaign performance data to better understand audiences and improve marketing outcomes.
Through projects using tools such as Google Ads, Mintel, Statista, SPSS, and Excel, I’ve analyzed consumer behavior, segmented target markets, and developed data-backed marketing strategies. In a Google Ads simulation, I helped optimize campaigns that achieved a 35% click-through rate and surpassed a $16,000 revenue goal. Outside the classroom, I serve as Chaplain of Pi Kappa Phi, sit on the UNCG Green Fund committee, and work as an Information Desk Associate at the Elliot University Center.
Selected Work
Featured Projects
A selection of academic and applied marketing projects focused on consumer insights, campaign strategy, and data-driven decision making.
Google Ads Marketing Simulation
Managed and optimized paid search campaigns through keyword strategy, ad performance analysis, and budget decisions.
35% CTR | Surpassed $16K revenue goal
View ProjectBorough Coffee Market Research
Conducted secondary research and consumer segmentation using Mintel and Statista to identify trends, audience insights, and pricing opportunities.
View ProjectVital Nutrition Strategy Project
Developed a target market, positioning approach, and strategic recommendations for an innovation-based marketing concept.
View Project
Dorian David - Marketing & Sales 