Marketing & Strategy

DorianDavid.

Strategic Marketing student at UNC Greensboro specializing in CRM strategy, consumer insights, and data-driven decision making. Currently completing a Walmart Sales Internship at Kontoor Brands.

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3+
Internships & Applied Roles
35%
CTR in Google Ads Simulation
Dec '26
Expected Graduation

About

Strategy meets data.

I'm a Strategic Marketing student at UNC Greensboro with minors in History and Philosophy, expected to graduate December 2026. My work sits at the intersection of consumer behavior research, CRM systems, and campaign analytics.

At the Greensboro Convention and Visitors Bureau, I led a HubSpot CRM contact import and segmentation project across roughly 1,000 contacts, building out lifecycle stage frameworks and partner categorization logic. At Kontoor Brands, I support Walmart account strategy for the Wrangler and Lee brands as part of their sales internship program.

Outside the office, I serve as Chaplain of Pi Kappa Phi and sit on the UNCG Green Fund committee. My longer-term goal is a remote-friendly role in marketing strategy, brand management, or analytics with frequent travel opportunities.

Core Tools & Skills

  • HubSpot CRM
  • Google Analytics
  • Google Ads
  • Sprout Social
  • Screaming Frog
  • SPSS
  • Mintel & Statista
  • Excel / Data Analysis
  • Consumer Segmentation
  • Campaign Performance Analysis

Education

Academic Background

UNC Greensboro
B.S. Strategic Marketing — Minors in History & Philosophy
Expected December 2026
Fayetteville Technical Community College
Transfer — Associate Degree
Completed Prior to Transfer

Selected Work

Featured Projects

01
Borough Coffee Market Research
Secondary research and consumer segmentation project identifying market opportunities, audience insights, and positioning strategy for a regional coffee brand.
Consumer Insights Mintel Segmentation
02
Vital Nutrition Strategy Project
Developed a full target market profile, brand positioning framework, and strategic marketing recommendations for an innovation-based nutrition concept.
Brand Strategy Positioning Statista
03
GCVB HubSpot CRM Build-Out
Led a full CRM contact import and segmentation project at the Greensboro Convention and Visitors Bureau, building lifecycle stage frameworks across 1,000+ contacts.
HubSpot CRM Data Segmentation Analytics

Experience

Work History

May 2026 — Present
Walmart Sales Intern
Kontoor Brands (Wrangler & Lee)
Supporting national account strategy for Walmart across Wrangler and Lee brands. Gaining direct exposure to retail sell-through, vendor relationships, and CPG account management.
Ongoing
EUC Information Desk Associate
UNC Greensboro — Elliot University Center
Front-facing operations and student services role at UNCG's primary student union facility.
Ongoing
Data Annotator
Handshake
Contract data annotation and quality review work on an open-availability basis.
2025 — 2026
Data Analytics Intern
Greensboro Convention and Visitors Bureau
Led HubSpot CRM contact import and segmentation across 1,000+ contacts. Built lifecycle stage assignment logic and partner categorization frameworks. Primary tools: HubSpot CRM, Excel.

Contact

Let's connect.

Open to internship opportunities, full-time roles post-December 2026, and conversations about marketing strategy, analytics, and brand management. Remote-friendly roles especially welcome.

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LinkedIn — Dorian David
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