Open to full-time roles · Available Dec 2026

Marketing & Strategy · Greensboro, NC

Dorian David

I'm a marketing student at UNCG. I intern on the sales team at Kontoor Brands, working on Walmart.com for Wrangler and Lee: setting up seasonal releases, building out product pages, and keeping listing quality high. This site is where I keep my work.

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2,200+
CRM records standardized
HubSpot · GCVB, 2026
35%
Google Ads CTR achieved
Stukent simulation · 2025
58%
Engagement rate lift
Sprout Social · GCVB, 2026
3,516
Qualified buyers identified
Data Axle · MKT 424

Experience

Where I've worked

May 2026 – Present(Current)
Kontoor Brands, Inc.
Walmart Sales Intern
  • Set up seasonal product releases on Walmart.com for Wrangler and Lee, building out listings and coordinating across the photo studio, replenishment, and Walmart buyers so items go live on time.
  • Manage Listing Quality scores across the assortment and track what's live versus still pending, using Excel and Power BI to keep the sales team current.
Feb 2026 – May 2026
Greensboro Convention & Visitors Bureau
Data Analytics Intern
  • Transferred, cleaned, tagged, and standardized 2,200+ contact and company records in HubSpot CRM, resolving import errors and improving segmentation for marketing and sales outreach.
  • Analyzed 980 posts across 7 platforms in Sprout Social and ran a year-over-year Instagram deep-dive, diagnosing an 89% drop in impressions against a 58% rise in engagement rate as a distribution problem, then built content and collaboration recommendations around it.
  • Audited a 913-page website using Screaming Frog and Google Analytics to surface SEO issues and content opportunities.
  • Researched and classified 1,100+ partner contacts across 25+ industry categories to improve CRM searchability, audience targeting, and sales team readiness.
Oct 2024 – Dec 2024
Kelly Services
DoorDash Campus Launcher
  • Generated 200+ student sign-ups and app downloads through campus tabling, outreach, and partnerships with student organizations and local businesses.

Selected Work

Featured projects

01
Kontoor Brands
Building the digital shelf for Wrangler & Lee
Setting up seasonal product releases on Walmart.com: product creation, listing quality, and cross-team coordination so items go live on time.
Walmart.comProduct SetupListing Quality
02
Greensboro CVB
Building a segmented CRM from 2,200+ records
A full HubSpot rebuild. Cleaned and standardized 2,200+ records, classified 1,100+ partners across 25+ categories, ran a 980-post seven-platform social analysis, and audited a 913-page site for SEO.
HubSpot CRMData CleaningSprout SocialScreaming Frog
03
Greensboro CVB
Diagnosing an 89% drop in Instagram reach
Impressions fell 89% year over year — but engagement rate rose 58%. Splitting the two metrics proved the problem was lost distribution, not weak content.
Instagram AnalyticsSprout SocialBenchmarking
04
MKT 429
A 16-section marketing plan for a community coffee shop
How to grow a fiercely local brand without diluting it. Qualtrics research, a competitor matrix, four personas, and a Coffee Club subscription strategy.
Consumer InsightsSegmentationStrategy
05
Digital Marketing
A Google Ads campaign that beat its revenue target
A paid-search and display simulation run round over round, tuning keyword strategy, bidding, and optimization to land a 35% CTR and clear a $16K revenue goal.
Google AdsPaid SearchOptimization
06
MKT 422
A research plan for an underperforming coffee store
Why a proven Raleigh playbook stalled in Greensboro. A mixed-method research design built on Mintel and competitor analysis, with measurable awareness, trial, and repeat-purchase targets.
Market ResearchMintelResearch Design

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Skills & Tools

Skills & tools

CRM & Analytics

HubSpot CRMGoogle AnalyticsMicrosoft ExcelSQLSPSSData Axle

Research

Market ResearchConsumer SegmentationMintelStatistaQualtricsReporting

SEO & Social

SEO AuditingScreaming FrogSprout SocialGoogle AdsSocial Media Analytics

Execution

eCommerce AnalysisCRM SegmentationData CleaningCanva

About

About me

Dorian David, Strategic Marketing student at UNC Greensboro

Dorian David · Greensboro, North Carolina

I study Strategic Marketing at UNC Greensboro, with minors in History and Philosophy that shape how I read people and arguments. I transferred from Fayetteville Technical Community College in 2024.

Most of what I do lives on the measurable side of marketing. I check the numbers, try a change, and see what actually happened.

Outside of class I contribute to the UNCG Green Fund committee, mentor incoming transfer students, and served as Chaplain of Pi Kappa Phi in Spring 2026. Off the clock you'll usually find me at Borough Coffee with a book, my favorite is Lonesome Dove.

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Education

Academic background

University of North Carolina at Greensboro
B.S. Strategic Marketing · Minors in History & Philosophy
Expected Dec 2026
Fayetteville Technical Community College
Associate of Arts
August 2024

Get in touch

Let's connect

If you want to talk about CRM, analytics, retail operations, or a full-time role, email me and I’ll reply as soon as I can.

Emaildorianrdavid@outlook.com
LinkedInlinkedin.com/in/doriandavid