Applied · Kontoor Brands, Inc. · Current
Building the digital shelf for Wrangler & Lee
A product on Walmart.com doesn't just show up — someone has to build the listing and get it live. As a Walmart Sales Intern on the Kontoor sales team, that's the part I help with for Wrangler and Lee.
Note: this case study describes my process and the kinds of questions I work on. Specific figures, internal reports, and proprietary data are omitted to respect Kontoor and Walmart confidentiality.
The context
Kontoor Brands owns Wrangler and Lee, two of the most recognizable denim and apparel brands in the U.S., and Walmart is one of their biggest retail partners. A lot of that relationship now lives on Walmart.com, where a product only exists if someone has set it up correctly: the right page, the right images, the right attributes, live on the right date. That setup work is the part I support.
What I do day to day
Most of my work is getting seasonal lines ready to release on Walmart.com. I set up new products and build out their pages (titles, attributes, images, and the details that make a listing complete) so they go live on schedule. Getting there means working across teams: I coordinate with the photo studio on product imagery, with replenishment on what's coming, and with Walmart buyers so we have everything a release needs.
The other half is keeping listings healthy once they're up. I work the Listing Quality scores on our Walmart.com items, fixing the content gaps that pull a page down, and I keep an eye on what's actually live versus what's still pending so nothing slips through before a launch.
How I approach the work
- Start from the live date. A release has a date, and a lot of small pieces have to land before it. I work backward from that date so my part is never what holds it up.
- Get the details right. The title, image, and attributes are basically the product page. A small error there is a real error for a shopper, so the setup has to be clean.
- Keep the teams in sync. The photo studio, replenishment, and Walmart buyers each hold a piece of a launch. A lot of the job is making sure those pieces meet.
- Watch what's live. Quality scores and live-versus-pending checks are how I catch problems while they're still cheap to fix.
What I'm taking away
This role is showing me how much coordination sits behind something as simple as a product showing up online, ready to buy. It rewards being organized and comfortable working with a lot of different teams at once, which is most of what a real launch takes. It's also the first place I've watched a major retail partnership run from the inside.
Skills in play
- Product setup and listing creation on Walmart.com
- Listing Quality management and content fixes
- Cross-team coordination (photo studio, replenishment, Walmart buyers)
- Light reporting on live-versus-pending status and quality scores
Tools
- Walmart supplier tools (item setup and listing management)
- Internal Kontoor systems
- Microsoft Excel and Power BI (tracking and reporting)