Dorian David
Marketing · Data Analytics · Brand Strategy
Summary
Strategic Marketing student at UNC Greensboro, graduating December 2026. Experience in CRM, consumer research, eCommerce, SEO, and sales operations, mostly in internships where the work was real and the data was messy. I tend to start from the question and work back to the numbers.
Experience
- Set up seasonal product releases on Walmart.com for Wrangler and Lee: create and build out product listings, then coordinate with the photo studio, replenishment, and Walmart buyers so items go live on time.
- Manage Listing Quality scores across the Wrangler and Lee assortment and track live-versus-pending status, using Excel and Power BI to keep the sales team current.
- Transferred, cleaned, tagged, and standardized 2,200+ contact and company records in HubSpot CRM, resolving import errors and improving segmentation for marketing and sales outreach.
- Analyzed 980 posts across 7 platforms using Sprout Social and ran a year-over-year Instagram deep-dive, diagnosing an 89% drop in impressions against a 58% rise in engagement rate as a distribution problem, then developing content, format, and collaboration recommendations around it.
- Audited a 913-page website using Screaming Frog and Google Analytics to surface SEO issues and content opportunities.
- Researched and classified 1,100+ partner contacts across 25+ industry categories to improve CRM searchability, audience targeting, and sales team readiness.
- Label text, audio, and image data used to train AI models, following project guidelines and reviewing work for consistency.
- Generated 200+ student sign-ups and app downloads through campus tabling, outreach, and partnerships with student organizations and local businesses.
Academic Projects
- Managed a simulated multi-round Google Ads campaign to a 35% CTR, beating a $16,000 revenue target by optimizing targeting, ad relevance, bid strategy, and landing-page alignment.
- Conducted consumer and market research with Mintel, Statista, and 1,000+ consumer data points to develop pricing, positioning, and segmentation recommendations for a local brand.
- Applied SPSS for descriptive statistics, t-tests, and ANOVA, translating findings into insight decks and campaign recommendations.
Education
Skills & Tools
CRM & Analytics
HubSpot CRM, Google Analytics, Microsoft Excel (PivotTables, XLOOKUP/VLOOKUP), SQL, SPSS, Data Axle
Research
Market Research, Consumer Segmentation, Mintel, Statista, Qualtrics, Reporting
SEO & Social
SEO Auditing, Screaming Frog, Sprout Social, Google Ads, Social Media Analytics
Execution
eCommerce Analysis, CRM Segmentation, Data Cleaning, Canva
Certifications
Leadership & Involvement
Pi Kappa Phi (Chaplain, Spr. 2026) · UNCG Green Fund Committee · Transfer Mentor · Student Government Association (Finance Chair) · American Marketing Association · NC Sales Institute · EUC Information Desk (Aug 2024 – Present)
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