Dorian David
Marketing · Data Analytics · Brand Strategy
Summary
Strategic Marketing student at UNC Greensboro, graduating December 2026. Experience in CRM, consumer research, eCommerce, SEO, and sales operations, mostly in internships where the work was real and the data was messy. I tend to start from the question and work back to the numbers.
Experience
Walmart Sales Intern · Kontoor Brands, Inc.
May 2026 – Present
- Set up seasonal product releases on Walmart.com for Wrangler and Lee: create and build out product listings, then coordinate with the photo studio, replenishment, and Walmart buyers so items go live on time.
- Manage Listing Quality scores across the Wrangler and Lee assortment and track live-versus-pending status, using Excel and Power BI to keep the sales team current.
Data Analytics Intern · Greensboro Convention & Visitors Bureau
Feb 2026 – May 2026
- Transferred, cleaned, tagged, and standardized 2,200+ contact and company records in HubSpot CRM, resolving import errors and improving segmentation for marketing and sales outreach.
- Analyzed 980 posts across 7 platforms using Sprout Social and ran a year-over-year Instagram deep-dive, diagnosing an 89% drop in impressions against a 58% rise in engagement rate as a distribution problem, then developing content, format, and collaboration recommendations around it.
- Audited a 913-page website using Screaming Frog and Google Analytics to surface SEO issues and content opportunities.
- Researched and classified 1,100+ partner contacts across 25+ industry categories to improve CRM searchability, audience targeting, and sales team readiness.
DoorDash Campus Launcher · Kelly Services
Oct 2024 – Dec 2024
- Generated 200+ student sign-ups and app downloads through campus tabling, outreach, and partnerships with student organizations and local businesses.
Academic Projects
Google Ads Campaign · Stukent Digital Marketing Simternship, UNCG
2025
- Managed a simulated multi-round Google Ads campaign to a 35% CTR, beating a $16,000 revenue target by optimizing targeting, ad relevance, bid strategy, and landing-page alignment.
Marketing Research & Strategy Coursework · MKT 422 / 424 / 429, UNCG
2024 – 2025
- Conducted consumer and market research with Mintel, Statista, and 1,000+ consumer data points to develop pricing, positioning, and segmentation recommendations for a local brand.
- Applied SPSS for descriptive statistics, t-tests, and ANOVA, translating findings into insight decks and campaign recommendations.
Education
University of North Carolina at Greensboro
B.S. Strategic Marketing · Minors in History & Philosophy
Expected Dec 2026
Fayetteville Technical Community College
Associate of Arts
August 2024
Skills & Tools
CRM & Analytics
HubSpot CRM, Google Analytics, Microsoft Excel, SQL, SPSS, Data Axle
Research
Market Research, Consumer Segmentation, Mintel, Statista, Qualtrics, Reporting
SEO & Social
SEO Auditing, Screaming Frog, Sprout Social, Google Ads, Social Media Analytics
Execution
eCommerce Analysis, CRM Segmentation, Data Cleaning, Canva