Greensboro, NC
About
I like the part of marketing where you can check whether you were right: the CRM cleanups, the year-over-year dives, the plans with numbers attached.
- Based in Greensboro, North Carolina
- Currently Walmart Sales Intern, Kontoor Brands
- Studying B.S. Strategic Marketing · Minors in History & Philosophy
- Graduating December 2026
- Open to Marketing, analytics & brand-strategy roles
The short version
I'm a Strategic Marketing student at UNC Greensboro, graduating in December 2026. I transferred in from Fayetteville Technical Community College in 2024, and since then I've built hands-on experience in CRM, data analytics, market research, and sales operations, the less glamorous and more useful end of marketing.
Experience
I build out product listings for Wrangler and Lee on Walmart.com and keep Listing Quality scores up across the assortment, tracking live-versus-pending status in Excel and Power BI. The part that takes the most coordinating is getting the photo studio, replenishment, and the Walmart buyers all lined up so a seasonal release actually goes live on time.
I standardized 2,200+ HubSpot records into a database the marketing and sales teams could actually query, and classified 1,100+ partner contacts across 25+ categories to make that database useful for outreach. I also ran a year-over-year Instagram dive that found total impressions down 89% (down 85% per post) against a 58% rise in engagement rate, which pointed at a distribution problem rather than a content one, and audited a 913-page website with Screaming Frog and Google Analytics to flag SEO issues.
I generated 200+ student sign-ups and app downloads through campus tabling and partnerships with student organizations and local businesses.
Skills & tools
CRM & Analytics
Research
SEO & Social
Execution
Education
Service
- Chaplain, Pi Kappa Phi — Spring 2026
- UNCG Green Fund — committee member
- Transfer-student mentor — UNCG, for incoming transfer students
- American Marketing Association — member
- NC Sales Institute — member
- EUC Information Desk — UNCG campus
Outside of work
I'm a genuine coffee person, and a good chunk of my reading happens at Borough Coffee in Greensboro. Lonesome Dove is my favorite book, and I'll bring it up given the chance.
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