The Masthead · Greensboro, NC

The full story

I like the part of marketing where you can check whether you were right: the CRM cleanups, the year-over-year dives, the plans with numbers attached.

• Based in Greensboro, North Carolina
• Currently Walmart Sales Intern, Kontoor Brands
• Studying B.S. Strategic Marketing · Minors in History & Philosophy
• Graduating December 2026
• Open to Marketing, analytics & brand-strategy roles

The short version

I'm a Strategic Marketing student at UNC Greensboro, graduating in December 2026. I transferred in from Fayetteville Technical Community College in 2024, and since then I've built hands-on experience in CRM, data analytics, market research, and sales operations, the less glamorous and more useful end of marketing.

How I found my way to the data

For most of my marketing coursework, the assignment ends at the recommendation. You imagine the campaign, you argue for it on a slide, and then the semester moves on before anyone finds out whether it would have worked. That always nagged at me. Analytics was the first corner of marketing where I could actually close the loop: pull the data, find the pattern, suggest a change, and then see something real move because of it.

That's the part I keep chasing, the short distance between a decision and a result you can measure. I'd rather sit with the version of the work where the answer is testable than the version where it stays a nice-sounding idea. So I went looking for the rooms where that happens, and that search is most of how I've spent the last two years.

The longer version

At the Greensboro Convention & Visitors Bureau, I took a CRM that had outgrown its own structure and standardized 2,200+ records into a clean, segmented database the marketing and sales teams could finally trust and actually query. The same internship sent me deep into a year of social data, where a year-over-year Instagram dive turned up the kind of result I love: reach had collapsed while engagement rate climbed, which meant the problem was distribution, not content, and that one distinction changed the whole recommendation.

At Kontoor Brands, I help get Wrangler and Lee products set up and live on Walmart.com: building out listings, keeping their quality scores up, and coordinating across the photo studio, replenishment, and Walmart buyers so seasonal releases land on time. It's a different kind of work than a CRM clean-up or a social dive, but the habit underneath is the same: start from the question, not the data. Anyone can pull a report; the harder, more useful work is figuring out what decision the analysis is supposed to inform, and then making the answer legible to people who don't live in the numbers.

Why History and Philosophy

The minors aren't a detour. History taught me to read context: why a thing happened, not just that it did. Philosophy taught me to build and break arguments. Both turn out to be exactly what good marketing strategy needs: you're constantly reading people and motivations, then making a case that has to survive scrutiny. Segmentation is just empathy with a spreadsheet attached.

Where service fits in

I came to UNCG as a transfer, and I remember how much steadier that first semester would have felt with someone who'd already walked it. So I mentor incoming transfer students now, because a single steady hand early on changes how the whole thing goes. I sit on the UNCG Green Fund committee, and I served as Chaplain of Pi Kappa Phi in Spring 2026, a role that's really about looking after the people in the room. I'm also active in the American Marketing Association and the NC Sales Institute, and I work the EUC Information Desk on campus. The thread through all of it is the same as the work: pay attention to people, and leave the thing a little better organized than you found it.

Off the clock

I'm a genuine coffee person, which is probably obvious from how much of my coursework somehow ended up about coffee shops. Borough Coffee in Greensboro is my favorite, and a good chunk of my reading and thinking happens there. I read widely, nonfiction and fiction both; Lonesome Dove is my favorite book of all time and I'll recommend it to anyone who stands still long enough. Most of my off-hours go to the people I care about: my long-term girlfriend Deborah, my fraternity brothers, and my cat Princess, who is, for the record, extremely cute.

Where I'm headed

I'm graduating in December and looking for full-time work in marketing, analytics, or brand strategy. What I want is a team where the analysis and the decision live in the same room, not one where the data people hand off to someone else who figures out what it means. I want to be on both sides of that.