Portfolio
Selected Work
This portfolio highlights academic and applied marketing projects focused on digital marketing strategy, consumer insights, market research, campaign optimization, and data-driven decision making. Each project demonstrates my approach to analyzing marketing data, developing strategy, and translating insights into actionable recommendations.
These projects represent marketing work completed by Dorian David, a Strategic Marketing student at the University of North Carolina at Greensboro.
Digital Marketing
Google Ads Marketing Simulation
Managed and optimized paid search campaigns through keyword strategy, ad performance analysis, and budget decisions in a multi-round simulation. This project demonstrates campaign optimization, performance analysis, and data-driven decision making.
35% CTR | Surpassed $16K revenue goal
View Google Ads Campaign Case StudyMarket Research
Borough Coffee Market Research
Conducted secondary research and consumer segmentation using Mintel and Statista to identify trends, audience insights, and pricing opportunities for a local coffee brand. This project highlights research, segmentation, and insight development.
View Borough Coffee Market Research Case StudyMarketing Strategy
Vital Nutrition Strategy Project
Developed a target market, positioning approach, and strategic recommendations for an innovation-based marketing concept. This project reflects market opportunity analysis, brand positioning, and strategy development.
View Vital Nutrition Marketing Strategy Case Study
Dorian David - Marketing & Sales 